African Americans drown at a disproportionately higher rate than their Caucasian counterparts. To solve the problem, an understanding of the problem is needed which is the lack of participation of African Americans in swimming as a physical activity. This session will present the results of a quantitative study that explored the attitudes, subjective norms and perceived behavioral control of college student’s intentions to participate in swimming as a physical activity at a Historically Black College and University located in the Southeastern part of the United States of America. The Theory of Planned Behavior was used as the theoretical framework to measure the intentions to participate in swimming as a physical activity. Results of the study will be presented in this session.